PROEJCT PROCESS
Viewers see right through empty marketing speak and forced messaging. Which is why we developed an "authentic" approach to telling your story. We do not use storyboards, just a sit down conversational interview. Before we even turn on a camera, we work with you to define clear objectives and your target audience.
AUthentiC BRAND STORYTELLING
Pre-Production & Discovery
Pre-Production & Discovery
Pre-Production & Discovery
- In- person Meeting
- Identify Key Objectives
- Identify Target Audience
- Discuss Target Audience Motivations
- Discuss Video Concept
- Scout Shoot Location
Production
Pre-Production & Discovery
Pre-Production & Discovery
- Capture Interviews
- Capture B-Roll (cover video)
Post Production
Pre-Production & Discovery
Post Production
- Edits
- Transcribe Interviews & Shot Selections
- Story Layout
- Music Selection
- Graphic Creation
Distribution
Ongoing Updates
Post Production
- Encode Video for Play on Multiple Formats
- Optimize for Video SEO
- Consult on Distribution Method and Strategy
Ongoing Updates
Ongoing Updates
Ongoing Updates
- Edit Video to Keep Content Fresh
- Replace Dated Interviews and Adjust for Turnover
- Edit New Content to Keep Video Relevant